• Analyzing the returns of the first transaction satisfaction on intention to purchase and willingness to pay: Evidence for new food products 

      Tudoran, Ana Alina; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-12-22)
      The present study sheds light on the kind of relationships that link first transaction consumer satisfaction (CS), purchase intention (PI), and willingness to pay (WTP) for new food products. The article presents a comparative evaluation of linear and nonlinear quadratic and cubic specifications used to assess the relationships involved. The study uses empirical evidence from three product-testing ...
    • Attribute importance segmentation of Norwegian seafood consumers:The inclusion of salient packaging attributes 

      Olsen, Svein Ottar; Tuu, Ho Huu; Grunert, Klaus G. (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-06-29)
      The main purpose of this study is to identify consumer segments based on the importance of product attributes when buying seafood for homemade meals on weekdays. There is a particular focus on the relative importance of the packaging attributes of fresh seafood. The results are based on a representative survey of 840 Norwegian consumers between 18 and 80 years of age. This study found that taste, ...
    • Certainty, risk and knowledge in the satisfaction-purchase intention relationship in a new product experiement. 

      Tuu, Huy Ho; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2012)
      The purpose of this paper is to examine the roles of perceived certainty, manipulated risk and knowledge in the satisfaction-purchase intention relationship in the context of a new product evaluation. This study uses a 2×2 factorial design with 120 participants and a combination of methods to test hypotheses. The respondents of low-risk as well as high-knowledge groups report a higher purchase ...
    • Comparing time focus with time importance for measuring future time perspectives in the context of pro-environmental values and outcomes 

      Olsen, Svein Ottar; Tuu, Ho Huy; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-02-27)
      Introduction: In the area of environmental psychology, time and the temporal perspective have often been used as an overarching framework to explain or predict environmental outcomes. This study aims to introduce a new Time Importance Scale (TIS) based on the attitude strength theory and to assess its nomological validity in comparison with the more established Temporal Focus Scale (TFS) in the ...
    • The conflicting effects of self-construal on impulsive buying tendency toward unhealthy food: the moderating role of future time perspective 

      Tuu, Ho Huy; Olsen, Svein Ottar; Khoi, Nguyen Huu (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-12-03)
      This study extends the understanding of if and how consumer impulse buying tendency toward unhealthy food can be explained by the conflicting and interactive mechanisms of individual differences in self-construal and future time perspectives. Based on a survey sample of 439 Vietnamese consumers, this study adopts a structural equation modelling approach for second-order constructs and moderating ...
    • Consideration of immediate and future consequences, perceived change in the future self, and health behavior 

      Pozolotina, Tatiana; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-03-08)
      The present study investigated the link between consideration of immediate and future consequences (CFC-I and CFC-F), and perceived change in the future self (PCFS) to healthy and unhealthy behaviors. Furthermore, we explored the moderation effect of PCFS on the relationship between CFC-I and CFC-F and health behaviors. We observed that CFC-I was linked to unhealthy behaviors, whereas CFC-F was ...
    • Consumers’ attitudes and intentions toward consuming functional foods in Norway 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2019-10-12)
      This study investigates antecedents of consumers’ attitudes and intentions to eating functional foods in a representative sample of Norwegian consumers (N = 810). The theory of planned behavior (TPB), with an extension of self-efficacy and descriptive norms and, as well, hedonic and utilitarian eating values, is used as a conceptual framework. Structural equation modeling (SEM) is applied to test ...
    • Consumers’ evaluation and intention to buy traditional seafood: The role of vintage, uniqueness, nostalgia and involvement in luxury 

      Olsen, Svein Ottar; Skallerud, Kåre; Heide, Morten (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-10-17)
      This study extends the understanding of the relationship between consumer motivation, involvement and evaluation of traditional food products (TFP). One important research issue was to explore whether consumers' perceived uniqueness could be one important quality or value that theoretically and empirically could differentiate TFP from ordinary, usual and “everyday” traditional food. A central location ...
    • Consumers’ values, attitudes and behaviours towards consuming seaweed food products: The effects of perceived naturalness, uniqueness, and behavioural control 

      Govaerts, Florent; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-12-27)
      Seaweed has great potential as a natural, healthy, and sustainable food. Seaweed as food is novel in Western countries; thus, few studies have focused on the factors influencing consumers’ behavioural tendencies towards seaweed food products. This study aimed to fill the gap by investigating the antecedents for consumers’ attitudes towards as well as their consumption of seaweed food products in a ...
    • Coping with Time Pressure and Stress: Consequences for Families’ Food Consumption 

      Alm, Siril; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2016-07-27)
      This study explores the coping strategies that families apply when under time pressure and stress (time stress), and how such strategies affect food consumption at dinnertime. The data were based on photo interviewing methodology with a sample of 12 Norwegian children (ages seven and eight) and their parents. In this case, the children were asked to take photographs during their dinners at home and ...
    • A dual process of shopping well-being across shopping contexts: The role of shopping values and impulse buying 

      Nghia, Ho Trong; Olsen, Svein Ottar; Trang, Nguyen Thi Mai (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-07-01)
      <p><i>Purpose:</i> Adopting the duality approach, this study aims to examine cognitive and affective associations between shopping values, impulse buying tendencies and consumer shopping well-being. In addition, the study also aims to test the moderating role of self-control and compare the proposed relationships across the offline and online shopping contexts. <p><i>Design/methodology/approach:</i> ...
    • Environmental values and self-identity as a basis for identifying seaweed consumer segments in the UK 

      Govaerts, Florent; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2023-12-26)
      Purpose - This study aimed to identify and profile segments of seaweed consumers in the United Kingdom.<p> <p>Design/methodology/approach - Hierarchical k-means cluster analysis was used to identify consumer segments based on consumers' self-identity and environmental values. In addition, the study used subjective knowledge, intentions and consumption to profile different consumer segments. The ...
    • Exploration of seaweed consumption in Norway using the norm activation model: The moderator role of food innovativeness 

      Govaerts, Florent; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2022-02-08)
      Seaweed is considered to be a sustainable and healthy food source. However, for western consumers, it remains an unfamiliar source of food. Using a sample of 426 Norwegian consumers, this study aimed to explain and predict seaweed consumption using an extended version of the norm activation framework with a prospective design, including behaviour and consumer food innovativeness. Confirmatory ...
    • Exploring seafood socialization in the kindergarten: An intervention’s influence on children’s attitudes 

      Alm, Siril; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2015)
      <b>Purpose -</b> This paper aims to enhance understanding of the influence of increased food availability and social learning in kindergartens on children’s attitudes towards food. In addition, it discusses questions regarding children and their parent’s attitudes and seafood consumption at home.<br> <b>Design/methodology/approach -</b> The study employs a qualitative approach that includes semi ...
    • Exploring the effect of habit strength on scholarly publishing 

      Moksness, Lars; Olsen, Svein Ottar; Tuu, Ho Huy (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-06-30)
      Purpose - This study aims to explore the role of habit strength in explaining intention and open access (OA) and non-OA scholarly publishing.<p> <p>Design/methodology/approach - A decomposed theory of planned behaviour (TPB) is used as the conceptual framework to investigate a sample of 1,588 researchers from the major universities in Norway. Different latent construct models are analysed with a ...
    • General vs health-specific consideration of immediate and future consequences to predict eating and exercise behavior in a Norwegian student population: A randomized survey experiment 

      Pozolotina, Tatiana; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2020-10-17)
      Over several decades, the consideration of future consequences (CFC) construct has been used to explain and predict health behaviors. However, the reported associations between CFC and health behaviors are relatively weak, leading to the low explanatory power of the models. Recent research suggests that CFC can be a domain-specific construct. In this study, we explored the psychometric properties ...
    • How consumer innovativeness, technological expertise, and consideration set size can explain mobile commerce use: An extended understanding using a moderation–mediation model. 

      Tuu, Ho Huy; Khoi, Nguyen Huu; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-04-12)
      This study integrates consumer innovativeness (CI) and technological expertise (TE) in consumer attitudes and mobile commerce use (MCU) and introduces consumer consideration set size (CSS) as a moderator and a mediator of these relationships. Based on a survey sample of 577 Vietnamese consumers, it uses a structural equation modelling approach to test the hypotheses. The findings show that attitudes, ...
    • Individual differences in functional food consumption: The role of time perspective and the Big Five personality traits 

      Nystrand, Bjørn Tore; Olsen, Svein Ottar; Tudoran, Ana Alina (Journal article; Tidsskriftartikkel; Peer reviewed, 2021-09-24)
      Prior research suggests inconsistent relationships between individuals’ personality traits, time perspective, and specific behavior. In a large representative sample of Norwegian consumers (<i>N</i> = 810), we investigated the relationships between the Big Five personality traits, domain-specific consideration of future consequences (CFC), and consumption of functional foods. Structural equation ...
    • Influence of packaging attributes on consumer evaluation of fresh cod 

      Heide, Morten; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2017-03-03)
      Packaging attributes have an important role in attracting consumer attention, creating expectations and influencing food choice. In this study, conjoint and cluster analysis were used to investigate the importance of visual attributes (packaging shape and colour) and informational attributes (freshness indicators, shelf life and freshness statements, convenience and taste information) for fresh cod. ...
    • Informed consent in child research 

      Alm, Siril; Olsen, Svein Ottar (Journal article; Tidsskriftartikkel; Peer reviewed, 2013-01-01)
      This article describes and discusses the ethical aspects concerning children's informed consent when they engage in scientific research. It describes the historical background of the laws and regulations that are applicable in Norway and the conditions that must be met to achieve the participants' free and informed consent. Furthermore, it explains who should be informed and give consent and gives ...